Cloeasy belt GB1005

COW&SO Co., Ltd., established in 1993,derives its name and brand identity from the combination of "cow" and "so". The company's main product lines include belts, bags, wallets, and leather accessories.In particular, its belt collection-renowned for COW&SO's unique competitiveness and outstanding designs-offers more than 300 styles. Traditionally, the company has supplied products mainly through OEM (Original Equipment Manufacturing). More recently, however, it has been actively expanding sales through exports, home shopping, live commerce, and online platforms with its new product, the CLOEASY belt. The company's key brands include COW&SO, CLOEASY, CURIZEN, and MELIOUS. Conventional fixed-type metal buckles have a complex structure (materials, components, epoxy, plating, etc.) and high manufacturing costs, while offering limited design options from the consumer's perspective. In contrast, this product is made of lightweight, eco-friendly materials that allow for diverse designs, enhancing its marketability. The ABS injection-molded buckle, produced from environmentally friendly materials, can be manufactured in various materials and colors depending on the mold, thereby reflecting consumer needs. With its versatility in design, the product secures a competitive edge in both cost and quality compared to Chinese products, and has strong potential for export when entering overseas markets.